Joy by Jean Patou is one of the most unique fragrances. When the Wall street stock market crashed in 1929, the shock reverberated around the world. In France, haute couturier Jean Patou reacted with a plan to create “the costliest fragrance in the world”. It is the quality of the rose and jasmine used that makes Joy so special. The greatness of Joy lies in its refusal to lower its standards and it has never changed its top secret formula. The massively expensive ingredients used to create this sumptuous fragrance were jasmine from Grasse in south east France which is, in itself, one of the finest odours and the velvety richness of the damascene rose and the lighter more lemony May rose were added. Patou pointed out that 10600 jasmine blooms and 28 dozen roses, absolute and pure, were used to create just one ounce (30ml) of Joy. One whiff of this extraordinarily rich and powerful duo catapults you straight to seventh heaven. It is so concentrated that Joy doesn’t even require a base fixative, so there are no base notes. Joy is second in worldwide fame only to Chanel no.5.