Giorgio by Giorgio Beverly Hills was launched in 1981 by Fred and Gale Hayman with a fanfare normally reserved for a major perfume house launch, and never before seen for an independent boutique brand. Giorgio Beverly Hills is an American brand named after the luxury boutique whose sunny yellow and white striped awning inspired the perfume's packaging, the fragrance of the same name would go on to become one of the most iconic fragrances of the 1980s. Love it or hate it, the fragrance captured the public's imagination and was perfectly suited to the era's glamorous and over-the-top fashions. Giorgio Beverly Hills was the first perfume to be promoted with scent strips inserted into magazines. It is a superfloral fragrance, thick with tuberose and gardenia balanced by a powdery dryness evidenced as it dries down. A highly original fragrance with a long lasting burst of notes.